Marketing Communications Specialist

The Marketing Communications Specialist is responsible for creating original marketing content with the goal of driving and nurturing leads, increasing web traffic, and increasing subscriptions to Covenant Eyes products and services.

The Marketing Communications Specialist works with cross-functional teams interdepartmentally and, at times, cross-departmentally to build marketing campaigns and strategies that resonate with our target market and increase customer growth. This role helps build and manage the buying journey of a potential customer and looks for ways to make the journey more effective.

This position is focused on writing content designed to achieve specific sales and marketing objectives. When necessary, this position will also provide proofing and editing support to the greater marketing team.

• Assists in the creation of marketing campaigns and strategies that tell the story of Covenant Eyes and motivate people to purchase our products and services.
• Analyze and improve campaign performance based on defined KPIs and by understanding audience connection and refining messaging.
  Collaborates with marketing and cross-functional teams to improve digital audience understanding and hone approach.
• Studies our target market and maps the value of our service to our market.
• Keeps up to date on product development and new product features.
• Keeps up to date on the latest marketing trends, strategies, and tactics that impact Covenant Eyes.
• Writes and creates email campaigns in support of the email capture strategy to generate account growth.
• Writes and creates new ads to be used in Facebook, Google, and other ad platforms to penetrate accounts and increase leads as measured by KPIs such as conversation, lead capture, and cumulative conversion rates.
• Writes effective copy for and helps build, create, and optimize the buying journey on the main website and landing pages.
• Coordinates effectively with copywriters, graphic designers, and other departments to execute advertising projects and other department initiatives.
• Prepares articles utilizing expert knowledge of the topic and editorial position of publication, supplemented by additional study and research.
• Utilizes all Marketing project and task management tools, including but not limited to Trello, Confluence, and Jira. These tools are to be maintained complete and accurate with the status of work.
• Provides editing and proofing support to the Marketing Department and occasionally on cross-departmental projects, ensuring the voice and tone of our brand are accurately represented in our communications.
• Provides backup to Marketing Department team members.

• Bachelor’s degree in communications, English, Marketing, a related field, or equivalent professional experience.
• Minimum of 0-2 years of directly related experience.
• Minimum one year of experience writing for the web or online publications.
• Familiar with analytics tools including but not limited to GA4 and Facebook analytics.
• Familiar with marketing automation programs like Hubspot.
• Familiar with Adobe Creative Suite or similar design tools.
• Familiar with website management systems like WordPress.
• Proficient with Microsoft Office Suite, especially Word and Excel.
• Excellent verbal and written English communication skills, including professional, grammatically correct writing and clear, articulate speech.
• Whether working onsite at Global Headquarters in Owosso, MI or remote, travel will be required. Must maintain a current, valid driver's license and personal automobile insurance. Remote employees must be willing and able to travel to Global Headquarters several times a year.
• Most of your time will be spent at a desk using a phone, computer and monitor, and general office equipment. You may be required to reach with hands and arms; sit; stand; talk and hear; and use your hands to finger, handle, or feel.

Preferred Qualifications

• Inbound marketing, advertising, email marketing, and or content strategy certifications are a plus.
• Experience working in the UX field is preferred but not required.